When Jack Black and Paul Rudd teamed up to wrestle a giant reptile for Sony’s Anaconda, We knew this one-of-a-kind meta comedy needed a campaign that would wrap itself around the audience and never let go. That’s why we went all out with action-packed cinemagraphs, shocking cameos, and an interactive WhatsApp chatbot featuring Paul and Jack as their well-meaning yet clueless on-screen characters. We definitely showed social media that even a giant snake can have a funny bone.
